Auction Napa Valley Offering Promotion Toolkit

Help us Promote Auction Napa Valley 2025:

Auction Napa Valley

June 6-7, 2025

Sharing the Best of Napa Valley with You

EVENT SCHEDULE:

Napa Valley Barrel Auction – Friday, June 6, 12 p.m. to 4 p.m.
Vintner-Hosted Dinners – Friday, June 6, 6 p.m.
Napa Valley Your Way – Saturday, June 7, 11 a.m. to 2 p.m.
Dinner & Live Auction Celebration – Saturday, June 7, 5 p.m.

Tickets for Napa Valley Barrel Auction or the All-Access Ticket Package can be purchased here:
https://www.collectivenapavalley.org/events/

MARKET THE AUCTION TO YOUR EMAIL LISTS:

Send an email to your subscribers that highlights the auction, the lots and where the money goes.

Email Template Copy:

Auction Napa Valley weekend showcases the best of Napa Valley, and we can’t wait to share it with you.

Immerse yourself in all that makes Napa Valley special: incredible hospitality, spectacular food and outstanding wines from renowned winemakers, all set in the gorgeous backdrop of the Napa Valley wine region. Join fellow wine and food enthusiasts from around the globe who share a passion for our wines and doing good in our community.

We look forward to joining Napa Valley Vintners in celebrating 45 years of giving back to the community. Proceeds from the weekend’s festivities benefit youth wellness programming in Napa Valley.

For a full schedule of events and to purchase tickets, visit collectivenapavalley.org/events.

PROMOTE #ANV25 ON SOCIAL MEDIA:

Here are some tips and resources for you:

Download any of the images or video below and post to your social media channels.
Tag and mention the partners! Please tag and mention both Collective Napa Valley (@CollectiveNapaValley) and Napa Valley Vintners (@NapaVintners) in your post.
Here are some suggested posts that you can copy and make your own:
- #AuctionNapaValley is back! Join us June 6-7 for a weekend celebration of great wines and delicious cuisine in one of the most stunning destinations in the world. We can’t wait to share the best of #NapaValley with you! Learn more and purchase tickets at collectivenapavalley.org.
- Join us for #AuctionNapaValley June 6-7 and immerse yourself in all that makes #NapaValley special: incredible hospitality, spectacular food and outstanding wines from renowned winemakers. Plus, be among the first to taste and acquire wines from Napa Valley’s renowned 2023 vintage! Visit collectivenapavalley.org to learn more and purchase tickets.
- #AuctionNapaValley offers the opportunity to enjoy world-class wines, culinary delights from the best restaurants and a chance to bid on special wine and experiences from winemakers, all while raising money for youth wellness programs in #NapaValley. Secure your tickets today at collectivenapavalley.org and join us June 6-7!
- We invite you to join us for #AuctionNapaValley, June 6-7. Experience the full weekend of festivities with the All-Access Auction Napa Valley ticket, which includes Napa Valley Barrel Auction, Vintner-Hosted Dinners, Napa Valley Your Way, and the finale of the weekend, the Live Auction Celebration featuring a seated dinner curated by Napa’s own Michelin-starred Chef Christopher Kostow. We’re so excited to showcase the best of #NapaValley with you!

KEY MESSAGES:

Since 1981, Auction Napa Valley has been the pinnacle of generosity in Napa Valley’s wine community.
Auction Napa Valley is the signature event of Collective Napa Valley, our year-round philanthropy program dedicated to enhancing the Napa Valley community.
Auction Napa Valley is the best example of the spirit of collaboration and camaraderie our region is so well known for - we band together to do good for our home community.
Along with our honorary chairs, Robin and Michelle Baggett of Alpha Omega, more than 300 Napa Valley wineries have contributed to the success of the weekend.
This year, Auction Napa Valley celebrates 45 years of giving back to the community.
Together, we’ve invested more than $230 million in community nonprofits, programs and infrastructure.
Full 2025 Auction Napa Valley Key Messages PDF

EVENT DETAILS:

Auction Napa Valley promises to be an unforgettable weekend of world-class wine, culinary excellence and heartfelt philanthropy in one of the most stunning and sought-after destinations in the world.
Throughout the weekend, attendees will have the opportunity to connect with over 100 Napa Valley winemakers, interact with renowned chefs and experience the region’s legendary hospitality through four signature events.

BIDDING:

Anyone from anywhere in the world can bid in both the barrel and live auctions through Sothebys.com. Please encourage your customers to bid and support a worthy cause.

WHERE THE MONEY GOES:

Proceeds from this year will benefit Napa Valley Vintners' Youth Wellness Initiative with a focus on empowering youth to lead healthy, balanced lives.
All grants go directly to non-profit partners in Napa Valley that support children right here at home. This year’s Fund A Need supports summer and afterschool programs.
Our trusted partners include nonprofits such as SHINE collaborative, Boys and Girls Club, Napa Valley Education Foundation, Mentis, Girls on the Run, On the Move, Aldea and UpValley Family Centers.

Auction Napa Valley's honorary chairs, Robin and Michelle Baggett, who are deeply committed to Napa Valley philanthropy, shared, “We are excited to celebrate 45 years of giving back to our community through this world-renowned wine event. Our goal is not only to build a strong foundation for youth to succeed, but also to support the next generation of leaders in agriculture, tourism and other fields vital to Napa Valley’s future.”